Mogo is committed to improving people’s daily life, which mainly focuses on providing users with a point-to-point shared shopping cart experience from business districts to residential areas. It is a mobile intelligent shared shopping cart that can be pushed to the doorstep. Its brand image has been redesigned to highlight the brand tone. The inspiration of the new logo comes from the route from the starting point to the destination, which visually forms the route from the starting point to the destination, accompanied by Mogo along the way.
DESIGN: Yaquan Wei / Anqi Liao